Web Survey Bibliography
The purpose of this article is to show you how on-line focus groups can be used to learn what motivates your Internet customers and prospects. We will discuss how this technique can help you determine how your target audience gathers information on the Web, and how they feel about the messages you are sending. We will present some of the perceived benefits of on-line focus groups as well as some of the concerns. Finally, we will provide a few key tips for the use of this new technique.
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Web survey bibliography - Marketing/business (336)
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Human factors in business-to-business research over the internet; 2001; Culkin, N., Brown, Js., Fletcher, J.
- Experimental comparison of Web, electronic and mail survey technologies in operations management; 2001; Klassen, R. D., Jacobs, J.
- Old, new make up today's surveys.; 2000; James, D.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- The future of online research; 2000; James, D.
- You've got surveys; 2000; Lipke, D. J.
- The power of online research; 2000; Taylor, H.
- Use of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- Virtual research exists, but how real is it; 1996; Roller, M. R.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- SUMI: the Software Usability Measurement Inventory; 1993; Kirakowski, J., Corbett, M.
- Response-time measurement in survey research. A method for CATI and a new look at nonattitudes; 1991; Bassili, J. N., Fletcher, J. F.
- The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople; 1989; Pradeep, K. T.
- Some reflections on consumer panels; 1969; Hill, R. W.
- Recent trends in the development of market research; 1936